Jun 11th 2018

Scorpions Support – Germany’s Deutsches Rotes Kreuz – “#MissingType” campaign

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Erst wenn’s fehlt, fällt’s auf! The ABO blood group system divides all people into blood groups. In the nationwide campaign, the letters A , B and 0 are omitted in logos, inscriptions or contributions. These missing letters stand for the frequently needed blood groups A , B and Zero and are intended to strengthen the awareness of the need for a blood donation and to encourage active blood donation.